Flashmob Realidade Aumentada

Mobilefest Rio Festival ended on Saturday 29 may with a unique Flash Mob in augmented reality on a sunny Ipanema Beach. Who passed the traditional post nine, had the opportunity to see new objects on the landscape of the coast of Rio. The partnership between the PUC-RIO and Mobilefest included the development of three-dimensional images in computer graphics by students of the University, as seen in urban intervention, unprecedented in Brazil The idea came from Dutch researcher and artist Sander Veenhof, invited to join Mobilefest Rio

The cameras on cell phones were used as sensors to read the codes all over the floor. Thus, it was possible to view images in 3D avatars. The students of PUC-Rio created two themes with air of nostalgia and history to the Flash Mob. It was rebuilt the old Pier de Ipanema, famous in the ’70s by bringing together icons of the counterculture and have been the scene of the rise of surf culture in Brazil.

The space was designed by computer and digitally inserted the original latitude and longitude. Who watched the horizon with a Motorola phone, Android, or with an iPhone, could review the Pier de Ipanema. The highlight, however, was the picture of Tom Jobim playing piano, viewed through QR codes printed on the towels around the site. The action brought together over 50 participants of all ages on Saturday, across the street Joana Angelica, and had a visit from the son of Tom Jobim, Paulo Jobim, to attend the event.

Two types of software were used:
The Pier de Ipanema was created by TAB worldmedia with Layar technology .The software lets you position the image on GPS coordinated (in Google Maps for example) that can be viewed with Android phone and iPhone. The images of Tom Jobim playing the piano were visible using AndAR software.