Category Archives: Project

Patent proza

Patent UA2329384-1

There’s a patent on that behaviour

We seem to be living in an era of endless innovation. Reading the steady flow of articles about new technologies and new inventions makes us believe so. Unfortunately, in most cases there’s nothing we can hold in our hands yet. Much of what we read refers to new patent filings. This bussiness fiction is often interpreted as a sign of innovation and companies proudly launch their patent filings with positive press releases. But is this fair?

A patent effectively means that others aren’t allowed to make use a specific principle. That blocks bussiness from repeating the same trick, but in the near future we as individuals might encounter certain limitations too. Humans wearing augmented reality wearables that is, and such a future prediction seems highly probable considering that all of the influential tech companies are exploring AR: Apple, Microsoft, Google and Facebook.

We’re heading into the direction of an internet of everything which includes us. We’ll be part of a mixed reality with algoritms and scripts controling every object and every human. We’re going to live the life of a robot and the main challenge for the future is: how to be your own robot? What do we need to ensure we can remain in control? Do we need to act now?

To let people make the connection between their own daily life and the abstract world of bussiness patents, I’ve created a visualisation tool that let’s people experience what it would really be like, living in the amazing future depicted by all the poetic patent writings and sketches. The “Live patents” app for the Microsoft Hololens device lets people experience IRL what it looks like when our our behaviour is script-controlled and patentable. Based on our activity and the objects in our surrounding it queries a database for applicable patents to warn us on time when we’re about to do something that we’re not allowed to do – depending on whether we’re being guided by Cortana, or Siri or Google.

The messages played in the holographic app sound like typical patent proza. A lot of words, most of them too generic to get an understanding of the real consequences and impact of the descriptions. That enables the app to twist reality a little bit and to create semi-fictional patent infringement warnings. Hardcore hi-tech meets immersive fiction.

Cyborg Dating

Cyborg Dating

Cyborg Dating offers a radically different way of experiencing Virtual Reality compared to Oculus Rift VR, which completely isolates a person from its surrounding. This format enriches Virtual Reality with a touch of reality in a very natural way. One person puts his smartphone in a Google Cardboard VR device, the other person looks at his/her smartphone which gives instructions during the walk. Both devices are synchronised. The couple walks through public space. One of them is immersed in a virtual forest, the other person functions as guide to avoid obstacles in reality: buildings, cars, people. But it’s more than just guiding. The context of two people going for a walk, has been turned into a date. There’s a picnic basket to be found, and a rose. And in the end the virtual sky can be turned into romantic night sky modus and stars appear! Halfway, the devices are switched, so both people can enjoy the experience of walking trough VR without being contained in complicated simulation hardware. A remarkable aspect: during the walk, a trace path is created. By following back this path, the blindfolded VR person is able to guide the ‘seeing person’ back to the point of departure.

Sander Veenhof in cooperation with Rosa Frabsnap

Not OK Glass


Zonder het de wereld te vragen introduceerde Google in 2012 de Google Glass. De wereld reageerde met: “OK glass”. En “take a picture”. Maar er werd ook gemopperd. Iedereen aan de camerabril en één partij die binnenkomende beelden en data analyseert? Is dat niet Big Brother meets Big Data, en dus onwenselijk? Gelukkig dat met een software ingreep Google buitenspel gezet kan worden, en dan blijft er een apparaat over dat nieuwe fascinerende in-your-face formats mogelijk maakt. Want wat kan er niet, zodra de digitale wereld vermengt raakt met de fysieke wereld? De enige vraag die resteert is: wat kan écht niet? Wanneer is het tijd voor “Not OK Glass”?

Beyond Biennale // september 2014

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Woordenjutten – Oerol 2012

semi-virtuele voorstelling op Oerol 2012

semi-virtuele voorstelling op Oerol 2012

Elke festivaldag worden er honderden persoonlijke woorden de lucht in gestuurd. Ga met je smartphone naar het woordenjut loket op het Westerkeynterrein en geef je woorden mee aan de wind; doe eindelijk die bekentenis of geef lucht aan je hartenwens. Via Augmented Reality op je smartphone kun je jouw woorden zien wegvliegen. En twee maal per dag start de woordenjutter een virtuele expeditie ergens op het eiland op zoek naar alle aangewaaide woorden. Kijk in de festivalkrant en op het Woordenjut loket welk deel van je hart je die dag kunt luchten en wat de tijd- en vertrektijden van de woordenjutexpeditie zijn. Na tien dagen Oerol zal het eiland er een virtueel gevoelslandschap bij hebben, gevormd door alle belevingswerelden van de bezoekers.

OEROL, Terschelling – 16 t/m 24 juni 2012

Weide bij Midsland aan Zee , Terschelling

Weide bij Midsland aan Zee , Terschelling

Graphic Design Festival Breda – RTML installation

Real Time Markup Language (RTML) – Webdesign based on a sensor-driven dynamic CSS stylesheet, reflecting in real-time the state of the physical space it is reporting about.

RTML installation / Graphic Design Festival Breda

RTML installation / Graphic Design Festival Breda

A good design enriches the communicative powers of the item it is applied to, be it a product, a piece of text or an event. Choosing the right style is crucial to present the deeper meaning that cannot be communicated on the surface, by the content. Although design appears to be a very visual matter, its fundaments are invisible sets of rules we unknowingly apply while interpreting what we see. The RTML code operates on that invisible level, generating designs originating from the core level, by parsing the rules of common design sense and processing and tweaking those in a programmatic way. Why? If a good design is so crucial to properly communicate a message or an atmosphere, what to do when the atmosphere is in constant flux?

RTML website formatting provides a solution: a sensor driven adaptive interface, reflecting in real-time an atmosphere of a certain space just by the look-and-feel of the visual presentation, not by the content. RTML as a metaphorical showcase of the two layers of design, with the RTML structure being the invisible ruleset defining the aesthetic message the graphical output communicates.


Analog Statistics – Multiplex: Transnatural exhibition

23-02-2010 plant growth

The installation Analog Statistics establishes a link between the online presence of MULTIPLEX: TransNatural and the physical exhibition space. Seven plants in a greenhouse give exhibition visitors real-time insight into the cumulative website visitor statistics. A visit to the website, from anywhere in the world, triggers a growth-activating light over a plant that is correlated with the continent from which the site was viewed. The results will provide a foliage visualisation of international visitor numbers. Those who visit the website will see live webcam images of the triggered light and its effects. The European and North American plants will flourish, no doubt, but who will trigger the light over the Antarctica plant and help it grow?



De installatie Analog Statistics legt een verband tussen de virtuele wereld waarin Multiplex Transnatural zich manifesteert en de fysieke ruimte waar de tentoonstelling staat opgesteld. Zeven planten in een geautomatiseerde plantenkas in de kelder van het Trouw gebouw geven de bezoekers van de tentoonstelling een real-time en cumulatief inzicht in de bezoekers-statistieken van de website. Zodra iemand ergens ter wereld de website van de tentoonstelling bekijkt, activeert het systeem een groei-lamp boven de plant die is gekoppeld aan het werelddeel van waaruit de website wordt bekeken. De groei van de planten visualiseert hoe de website erin slaagt een internationaal publiek te bereiken.

Het systeem reageert op website-bezoekers, maar is semi-interactief. Bezoekers activeren een lamp, maar krijgen niet de keuze dat wel of niet te doen. Een live webcam-beeld toont hen desondanks het effect van hun actie. Door bezoekers zodoende direct een aandeel te laten leveren aan het groeiproces van één van de planten, wordt getracht hen een betrokkenheid op te dringen voor het verdere welzijn van ‘hun’ plant. Daarbij speelt ook een competitie-element mee. Elk van de 7 werelddelen wordt gerepresenteerd door één van de 7 planten. Tussen Europa en Noord-Amerika wordt het ongetwijfeld spannend. Maar maakt Antarctica nog enige kans? Wie schakelt vrienden of kennissen aldaar in om ook die lamp te laten branden?

Door aan te sturen op participatie, wordt de installatie meer dan een een richtings
De plantenkas functioneert als publiciteits-machine, maar is zowel middels als onderwerp van die publiciteit. En zoals het het creëren van publiciteit veel energie en moeite kost, zo vergt ook het uitdrukken van het succes daarvan in de vorm van plantengroei de nodige inspanning.

European plant

Trouw Amsterdam, basement

* Expositie: vrij. 19 februari t/m vrij. 19 maart
Openingstijden: wo. t/m vrij. + zo. 14.00u – 20.00u, za. 14.00u – 22.00u

* Workshops kinderen en jongeren: ma. 1 maart t/m vrij. 5 maart

* Zaterdag 13 maart Transnatural symposium met Koert van Mensvoort (NL), Elio Caccavale (UK), Tobie Kerridge (UK), Rachel Armstrong (UK), Jan Jongert (NL)

* Finissage: vrij. 19 maart eindgesprek met makers, 18.00u.

* Opening: vrij. 19 februari
18.00u – 22.00u in de Verdieping, 22.00u – 04.00u feest i.s.m. Below/ TrouwAmsterdam


Thomas Gerhardt (USA), Joan Healy (IR), Aaron Koblin/ Daniel Massey
(USA), Lucy McRae (NL), Ralf Schreiber (GER), Sander Veenhof (NL),
Maarten Vanden Eynde (BE), Jelle Feringa (NL), 2012Architecten (NL),
Daniela Bershan (GER/NL), Julius Popp (GER), Elio Caccavale (UK),
Tobie Kerridge (UK), Rachel Armstrong (UK)

Technology was the means by which we separated ourselves from nature, and escaped its limitations. In the 21st century we move beyond the animosity between nature and technology. In a lot of areas we see new fruitful collaborations and new kinds of unity: in our dealings with the environment en with energy, but also in arts, architecture, fashion and games.

What will this transnatural world look like? Is this a next evolutionary step, or merely a changed perception of ourselves?

Multiplex Transnatural is the first of two exhibitions with symposia. Transnatural will show to young and old the most interesting attempts from art, design, and science to fuse technology with nature. A glimpse of a new and rich world with transnatural architecture, installations, games and more.
More information:

De Wereld van Witte de With festival 2009

Sander Veenhof i.s.m Showroom MAMA

Sander Veenhof i.s.m Showroom MAMA

“Surveillancecamera’s zijn niet meer weg te denken uit het Rotterdamse straatbeeld. Waar je ook gaat, je wordt gezien. De interactieve interventie ‘de-surveillance’, bij Showroom MAMA, laat je verdwijnen voor het allesziende oog van de beveiligingscamera. Kunstenaar Sander Veenhof maakt het mogelijk je privacy op een speelse manier te heroveren”. (

de-surveillance service point

Streetcorner Witte de Withstraat / Hartmansstraat – Rotterdam

The surveillance camera at the corner of Witte de Withstraat / Hartmansstraat in Rotterdam couldn’t handle a specific type of the color blue, a flaw discovered and exploited by Sander Veenhof in the context of the ‘For Security Reasons’ exhibition at Showroom MAMA.

A temporary ‘de-surveillance service point’ on the same streetcorner assisted visitors of the De Wereld van Witte de With festival to disappear from the Rotterdam surveillance camera network. By wearing or holding anything blue, they could become invisible.

Invisible outfits

Gerrit Rietveld Academie eindexamen / graduation show 2009


Semi-digital Tryptich



Sander Veenhof’s original background is in computer science. Being capable of controlling our increasingly digital environment through programming and technical solutions, in his art career he focuses on the contrary: incorporating dependencies, deprogramming and exploring the aesthetics of unlogica. Targeting the mental and physical in-between space created as a result of shifting media use or unifying incompatible scopes.

The three works in the exhibition showcase this approach when looked upon individually, but the series as a whole highlights another focus’ in Veenhof’s work: the intertwining of his own art career with the works he makes.

To attract attention to himself in the overly busy contemporary art world and to color up the graduation ceremony, Veenhof came up with a concept to serve both these purposes in harmony. He started raising a ‘graduation bouquet’ in an interactively controlled greenhouse hosted in the hallway of his Amsterdam home. The custom designed greenhouse control system converted all online publicity into bouquet growth by switching on a grow-light above his ‘publicity plant’ whenever blog-postings, Twitter messages or Delicious bookmarks referred to the project. The resulting bouquet, visualizes in a very natural way the success of the project, being the project itself at the same time.

Besides announcing his graduation beforehand, offering a worthwhile interactive new media experience at the show, the follow-up of the exhibition is taken care of too. A mobile cinema installation distributing a promotional video clip to the ultimate media platform of today (as seen from a marketing perspective that is): mobile phones with cam function. The installation solves the contemporary issue of the indifference (or even disappearing) audience by requesting people to stand still, give their phone out of hand, relax and wait. Quite disturbing and emotional practices for people these days, contributing to a raised mental awareness, attention and openness. Plus a high expectation and urge to get something in return for their invested time. A perfect state-of-mind to close that deal with the delivery of a SNDRV promotion video.

Catalogus text Sander Veenhof - Chinese

Catalogus text Sander Veenhof - Chinese

Publicity Plant:

Mobile Thrill:


Toddler VR

Toddler VR logo

Nowadays, kids start getting computer savvy at an earlier and earlier age. As soon as they can handle the mouse, off they go.

But that limiting requirement now ceases to exist with Toddler VR. Virtual reality for all ages – and lifeforms.

A welcome development for kids these days, who’s parents spend more and more time online, playing with virtual reality characters, instead of with them.

Toddler VR connects kids to the natural habitat of their contemporary parents, so they can play together again!

Toddler VR - infographic

Toddler VR - infographic