October 9th 2010

Sander Veenhof and Mark Skwarek cordially invite you to the "WeARinMoMA" exhibition in the MoMA NY, featuring augmented reality art in its proper context: a contemporary art museum.

At the same time, the 'art invasion' annex exhibition showcases the radical new possibilies and implications Augmented Reality is bringing to the cultural and creative field.

PS  The MoMA is not involved yet

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Augmented Reality (AR) is the phenomenon adding virtual elements into our physical reality. These addition are viewable by pointing your contemporary smartphone to the world around you. The phone knows where you are (because of GPS) and with this data it connects to the internet to get the relevant images, visuals, 3D shapes and it puts them into your view.

'AR' technology allows anyone to (re-)shape anything, anywhere!

An example: the MoMA building NY will host a 'virtual' augmented reality show on the 9th of October 2010 But, they don't know about it yet. The infiltration is part of the Conflux Psychogeoraphy festival.