Opening: 4PM October 9th 2010
Location: MoMA, NY
Floors 1 to 6 + virtual floor 7 + garden

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The virtual exhibition will occupy the space inside the MoMA building using Augmented Reality technology. The show will not be visible to regular visitors of the MoMA, but those who are using a mobile phone application called"Layar Augmented Reality browser" on their iPhone or Android smartphones, will see numerous additional works on each of the floors.

Required: iPhone 3GS/4 or Android device
Software: Layar augmented reality browser

INSTRUCTIONS for the 9th:

 1.
 Start the Layar application and open the 'AR exhibition' layar. Do so by searching for keywords like: 'ar', 'art', 'MoMA' etc.
 2.
Your mobile phone now turns into an Augmented Reality viewer. Study the compass on the screen, and point your mobile phone in the direction of the white dots. These indicate the location/direction of the artworks.
 3.
Click on the 'filter' icon and then on 'CHOOSE FLOOR'. You will see all works on one floor at the time.

Above: sample screenshot of viewing augmented reality items using the Layar application. Compass is on the right top. Filter icon is second on the left at the bottom of the interface.